It's easy to get obsessed with finding The Big Idea. Here's why we need more tweakers and fixer-uppers instead.
Entrepreneurs tend to focus on big, new ideas – they want to build tomorrow's Facebook. But the biggest ideas aren't always the ones that have the most immediate impact on people's lives. For that, entrepreneurs need to focus less on invention and more on innovation and integration.
Invention is the rarest form of creative problem-solving, achieved only with a deep understanding of people and resources. It is exemplified by great minds like the Wright brothers and R. Buckminster Fuller. “Invention demands holding controls, modifying variables, testing, testing, and retesting until you have proved that you've created something that's truly unique and beneficial,” said Josh McManus, chief inventor at the Detroit-based Little Things Labs. He has been a founder, fundraiser, and strategist in the social sector for more than a decade.
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