Being likeable will help you in your job, business, relationships, and life. I interviewed dozens of successful business leaders to determine what made them so likeable and their companies so successful. Below are the 12 most important principles to integrate into your work and life to optimize success:
1. Listening
Listening is the foundation of any good business. Great leaders listen to what their customers and prospects want and need, and they listen to the challenges those customers face. They listen to colleagues and are open to new ideas. They listen to shareholders, investors, and competitors.
2. Storytelling
After listening, leaders need to tell great stories in order to sell their products, but more important, in order to sell their ideas. Storytelling is what captivates people and drives them to take action. A likeable leader has a strong vision and purpose and always has stories to sell that vision.
3. Authenticity
Great leaders are who they say they are, and they have integrity beyond compare. Vulnerability and humility are hallmarks of the authentic leader and create a positive, attractive energy. Customers, employees, and media all want to help an authentic person to succeed. There used to be a divide between one’s public self and private self, but the social internet has blurred that line. Likeable leaders are transparent about who they are online, merging their personal and professional lives together.
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