Friday, December 21, 2012

What If You Don't Want To Be a Manager

Imagine that you've invested years of blood, sweat and tears at work, and have successfully climbed the corporate ladder, only to wake up one day and realize that you sort of hate what you're doing. Sure, you used to love it, and the more successful you became, the higher up the ranks of management you went. But now, instead of doing the hands-on work that you loved, you find yourself buried in managerial tasks like budgeting and supervising people that leave you feeling numb at best. You find yourself in the ironic position where all your hard work and success have landed you in a job that leaves you feeling empty, frustrated, and unfulfilled. That's what happened to me. But how? Or better yet, why?

As I rose through the executive ranks to my last incarnation, EVP and Worldwide Creative Director for Nickelodeon, instead of feeling directly connected to the creation of our programming and other content, I found myself spending nearly all my time in meetings with corporate peers and higher-ups. In theory, I should have been happy. I was working with good, creative people (many of whom remain my close friends), I was earning a great income, and the company made cool stuff that my own young kids loved. But. But. I was merely managing the people who actually did and made things. I no longer operated in my personal sweet spot, where my sense of accomplishment after closing a difficult sale or launching a new product was contingent on my having had a concretedeliverable and the sense that my efforts were integral to its success. Being a manager caused me to feel disconnected from what career analyst Daniel Pink has identified as the three primary motivators of behavior: autonomy, mastery and purpose. I had little autonomy, little interest in gaining mastery as a manager (in spite of myriad coaches), and felt dissociated from my true self.

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